| Company Name: | Veja |
| Foundation: | 2004 |
| Location: |  France Brazil |
| Industry: | Footwear |
| Products: | Trainers |
| Homepage: | http://www.veja.fr/ |
Launched in March 2005 in Paris and Tokyo, Veja is a brand of ecological and fair trade trainers.
Veja trainers are made with organic cotton and natural latex from Amazonia. Veja canvas is in organic cotton that comes from a cooperative of small producers which works in the Brazilian Northeast. Cotton and food crop are exploited without manure or pesticides. Trainers soles are made of wild latex from Amazonia. The Amazon Jungle is the only place on earth where the Hevea Trees (latex trees) grow in a wild state. Using Amazonia wild latex is a way to fight against deforestation.
Veja launched in 2006 a collection made with ecological leather. Ecological leather is a chrome-free leather tanned with organic compounds only. The tanning process uses generally heavy metals (as chrome) rejected afterwards in the rivers around the tanneries polluting water, soils and causing intoxications in towns and villages around. The ecological leather is a chrome-free leather tanned with organic tannins only.
Veja works with the producers of organic cotton in Northeast Brazil and with the Seringueiros (producers of latex) respecting fair trade principles (payment a fair price and development premium, long-term trading relationships, etc.)
Manufacturing is done in a Brazilian fabric that respects the workers rights.Storage and deliveries are done by a French social association which helps marginalized workers to go back to the work market.
The first Veja model is inspired by Brazilian volley shoes from the 1970s.