|University of California,|
|Motto:||Fiat Lux Let There Be Light|
|Endowment:||US $2.64 billion (June 30, 2011) |
|Chancellor:||Gene D. Block|
|Provost:||Scott L. Waugh|
419 acres (1.7 km²)
|Former Names:||University of California Southern Branch (1919–1927)|
University of California at Los Angeles (1927-1958)
|Colors:|| UCLA Blue |
|Mascot:||Joe & Josephine Bruin |
|Athletics:||22 Varsity Teams|
NCAA Division I
University of California
The University of California, Los Angeles (UCLA) is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses. UCLA, considered as one of the flagship institutions of the University of California system,     offers over 300 undergraduate and graduate degree programs in a wide range of disciplines and enrolls about 26,000 undergraduate and about 11,000 graduate students from the United States and around the world. The university was elected to the Association of American Universities in 1974.
The university is organized into five undergraduate colleges, seven professional schools, and five professional Health Science schools. Fourteen Nobel Prize laureates have been affiliated with the university as faculty, researchers, or alumni. Among the current faculty members, 43 have been elected to the National Academy of Sciences, 21 to the National Academy of Engineering, 34 to the Institute of Medicine, and 108 to the American Academy of Arts and Sciences.
UCLA student-athletes compete intercollegiately as the Bruins. As a member of the Pacific-12 Conference, the Bruins have won 125 national championships, including 108 NCAA team championships as of December 2011, more than any other university.  UCLA student-athletes have won 214 Olympic medals - 106 gold, 54 silver and 54 bronze. The Bruins have had at least one competitor in every Olympics since 1920 with one exception (1924), and UCLA has won a gold medal in every Olympics since 1932 with the exception of 1980 (boycott).
In regards to diversity, UCLA was ranked the number one most economically diverse university among "elite schools"
See main article: History of the University of California, Los Angeles.
In March 1881, after heavy lobbying by Los Angeles residents, the California State Legislature authorized the creation of a southern branch of the California State Normal School (which later became San Jose State University) in downtown Los Angeles to train teachers for the growing population of Southern California. The State Normal School at Los Angeles opened on August 29, 1882, on what is now the site of the Central Library of the Los Angeles Public Library system. The new facility included an elementary school where teachers-in-training could practice their teaching technique on children. That elementary school is related to the present day version, UCLA Lab School. In 1887, the school became known as the Los Angeles State Normal School.
In 1914, the school moved to a new campus on Vermont Avenue (now the site of Los Angeles City College) in Hollywood. In 1917, UC Regent Edward A. Dickson, the only regent representing the Southland at the time, and Ernest Carroll Moore, Director of the Normal School, began working together to lobby the State Legislature to enable the school to become the second University of California campus, after Berkeley. They met resistance from Berkeley alumni, Northern California members of the state legislature, and Benjamin Ide Wheeler, President of the University of California from 1899 to 1919, who were all vigorously opposed to the idea of a southern campus.David Prescott Barrows, the new President of the University of California, did not share Wheeler's objections. On May 23, 1919, the Southern Californians' efforts were rewarded when Governor William D. Stephens signed Assembly Bill 626 into law, which turned the campus into the Southern Branch of the University of California and added its general undergraduate program, the College of Letters and Science. The Southern Branch campus opened on September 15 of that year, offering two-year undergraduate programs to 250 Letters and Science students and 1,250 students in the Teachers College, under Moore's continued direction.
Under University of California President William Wallace Campbell, enrollment at the Southern Branch expanded so rapidly that by the mid-1920s the institution was outgrowing the 25 acre Vermont Avenue location. The Regents conducted a search for a new location and announced their selection of the so-called "Beverly Site"—just west of Beverly Hills—on March 21, 1925 edging out the panoramic hills of the still-empty Palos Verdes Peninsula. After the athletic teams entered the Pacific Coast conference in 1926, the Southern Branch student council adopted the nickname "Bruins," a name offered by the student council at Berkeley. In 1927, the Regents renamed the campus the "University of California at Los Angeles" (the word "at" was officially replaced by a comma in 1958, in line with other UC campuses) and the state broke ground in Westwood on land sold for $1 million, less than one-third its value, by real estate developers Edwin and Harold Janss, for whom the Janss Steps are named.
The original four buildings were the College Library, Royce Hall, the Physics-Biology Building, and the Chemistry Building (now Powell Library, Royce Hall, the Humanities Building, and Haines Hall, respectively), arrayed around a quadrangular courtyard on the 400 acre (1.6 km²) campus. The first undergraduate classes on the new campus were held in 1929 with 5,500 students. In 1933, after further lobbying by alumni, faculty, administration and community leaders, UCLA was permitted to award the master's degree, and in 1936, the doctorate, against continued resistance from Berkeley.
The campus received its first chancellor in 1951, thereby establishing itself as an autonomous entity within the UC system. The appointment of Franklin David Murphy to the position of Chancellor in 1960 helped to spark an era of tremendous growth of facilities and faculty honors. By the end of the decade, UCLA had achieved distinction in a wide range of subjects. This era also secured UCLA's position as a proper university in its own right and not simply a branch of the UC system. This change is exemplified by an incident involving Chancellor Murphy, which was described by him later on:
"I picked up the telephone and called in from somewhere, and the phone operator said, 'University of California.' And I said, 'Is this Berkeley?' She said, 'No.' I said, 'Well, who have I gotten to?' 'UCLA.' I said, 'Why didn't you say UCLA?' 'Oh,' she said, 'we're instructed to say University of California.' So the next morning I went to the office and wrote a memo; I said, 'Will you please instruct the operators, as of noon today, when they answer the phone to say, "UCLA."' And they said, 'You know they won't like it at Berkeley.' And I said, 'Well, let's just see. There are a few things maybe we can do around here without getting their permission.'" 
In 2006, the university completed Campaign UCLA, which collected over $3.05 billion and is the second most successful fundraising campaign.  In 2008, UCLA raised over $456 million, ranking the institution among the top 10 universities in the United States in total fundraising for the year.
On January 26, 2011 Meyer and Renee Luskin donated $100 million dollars to UCLA On February 14, 2011 UCLA received a $200 million donation gift by The Lincy Foundation in order to establish The Dream Fund, which is "a community-based fund devoted to the support of medical research and academic programs at UCLA."
Damage from the January 17th at 4:30 am earthquake caused structural damage and chemical spills to several buildings, including the medical center. At the time, the campus was undergoing a two-decade program to reinforce the buildings. As a result, this quake accelerated efforts to make the campus buildings more resistant to earthquakes. This program helped save and preserve the campus's icons.
When UCLA opened its new campus in 1929, it had four buildings. Today, the campus includes 163 buildings across 419 acres (1.7 km²) in the western part of Los Angeles, north of the Westwood shopping district and just south of Sunset Boulevard. The campus is close but not adjacent to the San Diego Freeway.
The campus includes sculpture gardens, fountains, museums, and a mix of architectural styles. It is located in the residential area of Westwood and bordered by Bel-Air, Beverly Hills, and Brentwood. The campus is informally divided into North Campus and South Campus, which are both on the eastern half of the university's land. North Campus is the original campus core; its buildings are more old-fashioned in appearance and clad in imported Italian brick. North Campus is home to the arts, humanities, social sciences, law, and business programs and is centered around ficus and sycamore-lined Dickson Court. South Campus is home to the physical sciences, life sciences, engineering, psychology, mathematical sciences, all health-related fields, and the UCLA Medical Center.
Ackerman Union, the John Wooden Center, the Arthur Ashe Health and Wellness Center, the Student Activities Center, Kerckhoff Hall, the J.D. Morgan Center, the James West Alumni Center, and Pauley Pavilion stand at the center of the campus. Bruin Walk, a heavily traveled pathway from housing to the main campus, bisects the campus.
The first campus buildings were designed by the local firm Allison & Allison. The Romanesque Revival style of these first four structures remained the predominant building style on campus until the 1950s, when architect Welton Becket was hired to supervise the expansion of the campus over the next two decades. Becket greatly streamlined thegeneral appearance of the campus, adding several rows of minimalist, slab–shaped brick buildings to the southern half of the campus, the largest of these being the UCLA Medical Center. Architects such as A. Quincy Jones, William Pereira and Paul Williams designed many subsequent structures on the campus during the mid-20th century. Morerecent additions include buildings designed by architects I.M. Pei, Venturi, Scott Brown and Associates, Richard Meier, Cesar Pelli, and Rafael Vinoly. In order to accommodate UCLA's rapidly growing student population, multiple construction and renovation projects are in progress, including expansions of the life sciences and engineering research complexes. This continuous construction gives UCLA the on-campus nickname of "Under Construction Like Always."
The tallest building on campus is named after Ralph Bunche, an African-American alumnus, who received the 1950 Nobel Peace Prize for negotiating an armistice agreement between the Jews and Arabs in Israel. A bust of him, on the entrance to Bunche Hall, overlooks the Franklin D. Murphy Sculpture Garden. He was the first individual of non-European background and the first UCLA alumnus to be honored with the Prize.
A mile from campus, the UCLA Hannah Carter Japanese Garden is located in the community of Bel-Air. The garden was designed by landscape architect Nagao Sakurai of Tokyo and garden designer Kazuo Nakamura of Kyoto in 1959. After the garden was damaged by heavy rains in 1969, UCLA Professor of Art and Campus Architect Koichi Kawana took on the task of its reconstruction.
With a location near Hollywood and a world-famous film and television school, the UCLA campus has attracted filming for decades. Much of the 1985 film Gotcha! was shot at UCLA, as well as John Singleton's Higher Learning (1995). Legally Blonde (2001)', Old School (2003), The Nutty Professor (1995), Erin Brockovich (2000), How High (2001), National Lampoon's: Van Wilder, and American Pie 2 were all mainly shot at the university campus or locale. In January 2009, the Bollywood movie My Name is Khan was shot at UCLA. Some of the exterior shots of the fictional UC Sunnydale in Buffy the Vampire Slayer, the book Sweet L.A. Life's spin-off The College Years and ABC Family original series Greek were also filmed at UCLA. In response to the major demand for filming, UCLA instated a policy on filming and professional photography at the campus. "UCLA is located in Los Angeles, the same place as the American motion picture industry," said UCLA visiting professor of film and television Jonathan Kuntz. "So we're convenient for (almost) all of the movie companies, TV production companies, commercial companies and so on. We're right where the action is."
The campus maintains 24,000 parking spaces and operates an award-winning sustainable transportation program.   Elements of the sustainable transportation program include vanpools, a campus shuttle system called BruinBus, discounted carpool permits, and subsidized transit passes. One of the pass programs includes BruinGo!, which allows students and staff members to purchase discounted one-way or quarterly passes to ride Santa Monica's Big Blue Bus and Culver City's Culver CityBus.
The David Geffen School of Medicine, along with the School of Nursing, School of Dentistry, and School of Public Health, comprise the professional schools of health science. In 2005, UCLA announced its five-year plan to establish the Institute for Stem Cell Biology and Medicine; the state of California is rare in its public funding of research with new embryonic stem cell lines. The California NanoSystems Institute is another project that was created out of a partnership with the University of California, Santa Barbara to pioneer innovations in the field of nanotechnology. 
The Ronald Reagan UCLA Medical Center is a part of a larger healthcare system, UCLA Healthcare, which also operates a hospital in Santa Monica and seven primary care clinics throughout Los Angeles County. In addition, the UCLA David Geffen School of Medicine uses two Los Angeles County public hospitals as teaching hospitals—Harbor-UCLA Medical Center and Olive View-UCLA Medical Center—as well as the largest private nonprofit hospital on the West Coast, Cedars-Sinai Medical Center.In 1981, the UCLA Medical Center made history when an assistant professor named Michael Gottlieb first diagnosed an unknown affliction later to be called AIDS. UCLA medical researchers also pioneered the use of PET scanning to study brain function. The signaling cascade of nitric oxide, one of the most important molecules in cardiopulmonary physiology was discovered in part by the medical school's Professor of Pharmacology Louis J. Ignarro. For this, he was awarded the 1998 Nobel Prize in Medicine or Physiology along with two other researchers – Robert F. Furchgott of the SUNY Health Science Center and Ferid Murad of the University of Texas Medical School at Houston.
In the 2007 edition of U.S. News and World Report, UCLA Medical Center was ranked best in the West, as well as one of the top 3 hospitals in the United States alongside Mayo Clinic, Cleveland Clinic, Massachusetts General Hospital, and Johns Hopkins Hospital. In 15 of the 16 medical specialty areas examined, UCLA Medical Center ranked in the top 20.
In 2011-2012, UCLA ranked 13th in the Times Higher Education World University Rankings. With regard to reputation, UCLA was ranked 9th globally in 2012, by the Times Higher Education World University Rankings. In 2011, UCLA ranked 34th in the QS World University Rankings, one position higher than the previous year. In 2010, UCLA was ranked 32nd by the U.S. News and World Report's World's Best Universities. UCLA was ranked 12th in Newsweek's annual ranking of the Top 100 Global universities. UCLA was ranked 13th in the 2010 Academic Ranking of World Universities (ARWU). and in 2007, was ranked 13th in the world (11th in North America) by Top 500 World Universities, an annual list published by the Institute of Higher Education at Shanghai Jiao Tong University, China. Global Universities Ranking lists UCLA as 15th in the world. UCLA is ranked 33rd in Financial Times' Global MBA Rankings in 2010. Human Resources & Labor Review, a national human competitiveness index & analysis, ranked the university 14th in 2010 internationally as one of 50 Best World Universities.
U.S. News & World Report ranked UCLA, tied with UVA, 2nd among public universities. It was also ranked 25th among national universities (tied with UVA and Wake Forest.)  In the August 21–28, 2006 issue of Newsweek (also released as the 2007 issue of the Kaplan Guide to Colleges), UCLA was listed as one of "25 New Ivies". The Washington Monthly ranks UCLA third nationally with criteria based on research, community service, and social mobility, and first in community service participation.
UCLA was ranked third among national research universities by the Center for Measuring University Performance in 2009. The Princeton Review listed UCLA as a "Dream School" selected by both students and parents in 2010. It was also the only public university in the ranking.
UCLA took the second spot among all universities (surpassed only by Johns Hopkins University), and the top spot among public universities, for research spending in the sciences and engineering during the fiscal year 2004, according to a 2006 report by the National Science Foundation—UCLA spent $773 million.
The Anderson School of Management and the David Geffen School of Medicine consistently rank among the top ten in the United States. UCLA's oldest operating unit, the Graduate School of Education and Information Studies (GSEIS), was ranked second among American graduate schools of education in the 2006 edition of U.S. News and World Report, America's Best Graduate Schools. The UCLA School of Law is also highly-regarded, and is the youngest law school in the country to consistently rank in the top 15 nationally. Also, UCLA Law was named among the Princeton Review's "10 Hardest Law Schools To Get Into" in 2009. Additionally, in 2009, the UCLA School of Theater, Film, and Television was ranked 3rd nationally by US News and World Reports and the School of Architecture placed 2nd in the country according to The Key Centre for Architectural Sociology. UCLA school of nursing was ranked by US News and World Report as one of the top ten nursing programs in the country,
In 1995, of the 36 Ph.D. programs examined by the National Research Council, eleven departments were ranked in the top ten. Thirty-one of the Ph.D. programs examined were ranked in the top 20, the third highest number of those distinctions in the country. According to US News and World Report, many UCLA graduate programs rank in the top 20 nationally, including Clinical Psychology (1), Psychology (3), Fine Arts (7), Mathematics (8), Sociology (9), History (9), English (10), Public Health (10), Political Science (11), Economics (14), Computer Science (14), Chemistry (16), Earth Sciences (17), Geography (8), and Physics (19).
In the Institute for Scientific Information's 2004 database, 48 UCLA professors were listed as highly cited, making UCLA faculty 11th in the United States; as of December 2006, there were 54 highly cited faculty.
See main article: University of California, Los Angeles, library system. UCLA's library system has over eight million books and 70,000 serials spread over twelve libraries and eleven other archives, reading rooms, and research centers. It is the nation's 14th largest library in number of volumes.
The first library, University library (presently Powell), was founded in 1884. In 1910, Elizabeth Fargo became the university's first librarian. Lawrence Powell became librarian in 1944, and began a series of system overhauls and modifications, and in 1959, he was named Dean of the School of Library Service. More libraries were added as previous ones filled. Page Ackerman became University Librarian in 1973, and was the nation's first female librarian of a system as large as UCLA's. She oversaw the first coordinations between other UC schools, and formed a new administrative network that is still in use today. Since her retirement, the system has seen steady growth and improvement under various Librarians. The present University Librarian is Gary E. Strong, who has been in office since September 1, 2003.
UCLA is rated "Most Selective" by the Princeton Review, with an admissions selectivity rating of 98 (on a scale of 60–99). The university received 72,626 applications for the Fall 2012 freshman class, retaining its position as the university with the most freshmen applicants, a title it has held since 1998.   In 2009, UCLA became the most selective public university in the United States when it admitted a record low 21.7% of applicants, edging out the University of California, Berkeley and the University of Virginia. Succeeding years brought no change to UCLA's status as the most selective public university in the United States for new freshmen with only 22.58% and 25.29% of applicants accepted for the freshman classes of 2010 and 2011 respectively. 
|Ethnic enrollment, 2011||Under-|
|Asian or Pacific Islander||9,941||2,532||32.0%|
|American Indian or Alaskan Native||144||62||0.5%|
|Unstated, Unknown, Other||1,013||1,202||5.6%|
According to the American Dental Education Association (ADEA) Guide to Dental Schools, 44th Ed., the UCLA School of Dentistry had more than 1,465 applicants for 88 seats in the entering class of 2006. The average Dental Admissions Test (DAT) scores for admitted students in the entering class of 2007 were 22 on the academic portion (3rd highest average in the nation after Harvard and Columbia) and 20 on the perceptual aptitude portion of the exam (3rd highest average after Harvard and University of Washington). In 1949 The Regents of the University of California authorized the School of Nursing as one of the professional schools of the UCLA Center for the Health Sciences. The Graduate School of Nursing is ranked by US News and World Report as one of the top graduate nursing programs in the country,
The University has a significant impact in the Los Angeles Economy. It is the fourth largest employer in the county, after Los Angeles County, LAUSD and the Federal Government, and the seventh largest in the region.  In 2005–2006, the university had an operating budget of $3.6 billion, of which 17.4% was from California state government appropriations.
The UCLA trademark also sells as an overseas clothing and accessories brand. This trend arises from the school's athletic and academic reputation, and popular images of the Southern California lifestyle. High demand for UCLA apparel has inspired the licensing of its trademark to UCLA brand stores throughout East Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 43 are currently open in China. There are also stores in Mexico, Singapore, and Europe. UCLA makes $400,000 in royalties every year through its international licensing program.
See main article: UCLA Bruins. The school's sports teams are called the Bruins, with colors True Blue and gold. The Bruins participate in NCAA Division I-A as part of the Pacific-12 Conference. Two notable sports facilities serve as home venues for UCLA sports. The Bruin men's football team plays home games at the Rose Bowl in Pasadena, California; the team won a national title in 1954. The men's and women's basketball and men's and women's volleyball teams, and the gymnastics team (women's) play at Pauley Pavilion on campus. The school also sponsors men's and women's cross country, men's and women's soccer, women's rowing, men's and women's golf, men's and women's tennis, and men's and women's water polo, and women's softball.
When Henry "Red" Sanders came to UCLA to coach football in 1949, the uniforms were redesigned. Sanders added a gold loop on the shoulders—the UCLA Stripe. The navy blue was changed to a lighter shade of blue. Sanders figured that the baby blue would look better on the field and in film. He dubbed the baby blue uniform "Powder Keg Blue," a powder blue with an explosive kick. This would also differentiate UCLA from its older brother, UC Berkeley (and all other UC teams, as all UC campuses' official colors are blue and gold).UCLA is competitive in all major Division I-A sports and has won 124 national championships, including 108 NCAA championships, more than any other university. UCLA's softball program is outstanding Women's Softball won their NCAA-leading 11th National Championship, on June 8, 2010. The Women's Water Polo team is also dominant in winning-they won a record 7 NCAA championships. Notably, the team helped UCLA become the first school to win 100 NCAA championships overall when they won their fifth on May 13, 2007. Among these championships, some of the more notable victories are in men's basketball.
Under legendary coach John Wooden, UCLA men's basketball teams won 10 NCAA championships, including a record seven consecutive, in 1964, 1965, 1967, 1968, 1969, 1970, 1971, 1972, 1973, and 1975, and an 11th was added under then-coach Jim Harrick in 1995 (through 2008, the most consecutive by any other team is two). From 1971 to 1974, UCLA men's basketball won an unprecedented 88 consecutive games.UCLA has also shown dominance in men's volleyball, with 19 national championships. All 19 teams were led by current coach Al Scates, which ties him with John McDonnell of the University of Arkansas as NCAA leader for national championships in a single sport.
Former UCLA basketball player and current Utah Jazz player Earl Watson commented, "Eleven national championships, the best coach (Wooden) to coach the game says a lot. I take offense to those who act like UCLA is just another school compared with Duke. Duke is a great school in the east, but UCLA is worldwide."
See main article: UCLA-USC rivalry.
UCLA shares a traditional sports rivalry with the nearby University of Southern California. In football, UCLA has one national champion team and 16 conference titles, compared to USC's 11 national championships and 37 conference championships. Under John Wooden, UCLA became a dominating power in men's basketball, and has won 11 NCAA championships, against USC's none.
The schools share a rivalry in many other sports. In volleyball, UCLA won 19 NCAA Men's Volleyball Championships against USC's four. UCLA also dominates the all-time series vs. USC in men's volleyball (86–34). In women's volleyball UCLA leads the all-time series against USC as well. In the popular sport of soccer UCLA leads USC in the all-time series 13–3–0. The Lexus Gauntlet is the name given to the official competition between the two schools in 18 varsity sports. This rivalry even extends to the Olympic Games, where UCLA athletes have won 213 medals. 
The origin is unclear, but the rivalry most likely started when football Hall of Fame coach Red Sanders led UCLA to dominance in the 1950s. USC, long before established as the reigning power, diverted its attention from then-rival University of Notre Dame, and the rivalry began.
Students have access to a variety of activities when not attending class. The campus' location in Los Angeles makes excursions to local museums, theaters, or other entertainment venues relatively quick and easy. UCLA offers classical orchestras, intramural sports, and over 800 student organizations. UCLA is also home to more than 60 national and local Greek-letter organizations, which collectively constitute the largest membership-based and multi-faceted community on campus. Fraternity and sorority members represent 13% of the student population. Phrateres, a non-exclusive social-service club for women was founded here in 1924 by the Dean of Women, Helen Matthewson Laughlin. Between 1924 and 1967, 23 chapters of Phrateres were installed in schools across North America. The student government at UCLA is the Associated Students UCLA (ASUCLA), governed by a student majority board of directors. It is the umbrella organization that includes the two branches of UCLA's student government, the Graduate Students Association (GSA) and the Undergraduate Students Association Council (USAC), the UCLA Store, the Student Union, Restaurants, Trademark & Licensing, and Student Media (including the UCLA Daily Bruin). The Student Alumni Association (SAA), a branch under the UCLA Alumni Association but entirely student run, is responsible for maintaining and putting on UCLA's oldest and greatest traditions, such as Blue and Gold Week, Senior Send-off, Spring Sing, and Dinners for 12 Strangers amongst many. UCLA also operates a waterfront facility known as the UCLA Marina Aquatic Center in Marina del Rey. Students and staff participate in dinghy sailing, surfing, windsurfing, rowing, and kayaking.
UCLA has an active a cappella student population, with a variety of student organizations across campus. The university is often regarded as the pioneer in the West Coast collegiate contemporary a cappella tradition with its first group, Awaken A Cappella, founded in 1992. The all-male group on campus, Bruin Harmony, has enjoyed a successful career since its inception in 2006, portraying a collegiate a cappella group in the 2010 film, The Social Network. Other groups on campus include The Scattertones, Signature, Random Voices, Medleys, Deviant Voices, and Cadenza.
The university has many traditions and annual events involving students, community, or the city. The school hosts events that usually require participation from more than just the student body, and competitions can occasionally involve celebrity judges and performers.
Unicamp, founded in 1934, is UCLA's official charity. It is a week-long summer camp for under-served children from the greater Los Angeles area, with UCLA volunteer counselors. Because Unicamp is a non-profit organization, student volunteers from UCLA also fundraise money throughout the year to allow these children to attend summer camp.
To introduce new students to clubs and activities, UCLA begins the fall quarter with Welcome Week activities (renamed True Bruin Welcome in 2009). The week includes the newly-added Day of Service for all first-years, the Enormous Activities Fair, the Sports Fair, and other events. At the end of move-in and the beginning of Welcome Week, UCLA holds Bruin Bash. Hosted by the USAC Campus Events Commission and USAC Cultural Affairs Commission, Bruin Bash includes a concert, dance, and movie. Past performers include Thrice and Common in 2005, Xzibit and Rooney in 2006, T.I. in 2007, The Cool Kids, Estelle, Hellogoodbye in 2008, LMFAO and Clipse in 2009, Ying Yang Twins, Travis McCoy and The Cataracs in 2010. Bruin Bash was created as a replacement for Black Sunday, a large-scale day of partying including all fraternities, in North Westwood Village, where the majority of off-campus students reside adjacent to campus.
Dance Marathon is an annual event organized by the student group, the Pediatric AIDS Coalition, held in Ackerman Grand Ballroom at UCLA, where thousands of students raise money and dance to support the Elizabeth Glaser Pediatric AIDS Foundation, Project Kindle, One Heartland, and the UCLA AIDS Institute. Dancers are required to fundraise a minimum amount of $250 before the event, which is a 26-hour dance marathon. Dancers are not allowed to sit (except to use the restroom) during the marathon, literally taking a stand against pediatric AIDS, and symbolizing the suffering of children around the world infected with and affected by HIV/AIDS. In 2012, Dance Marathon at UCLA raised a record-breaking $451,000. Since 2002, the Marathon has raised over $3 million.
UCLA students also participate in "Midnight Yell" during finals week, a tradition where every night at midnight (starting on Sunday of finals week), students go outside and yell as loudly as possible for one minute, giving everyone a chance to take a short break from studying and release some nervous energy. Students who live in on-campus housing are not allowed to participate.
The quarterly Undie Run takes place during the Wednesday evening of Finals Week, when students run through the campus in their underwear or in skimpy costumes. The run first began in Fall of 2001 when a student, Eric Whitehead, wearing what he described as "really short shorts" walked around singing a song and playing a guitar to protest the Police restrictions on the Midnight Yell. With the increasing safety hazards and Police and Administration involvement, a student committee, in order to satisfy concerns but keep the event, changed the route. It was changed to a run through campus to the fountain in front of Powell Library. Now it ends with students cavorting in the fountains outside Powell Library. As attendance increased, committees in charge of organizing the event deemed it necessary to employ the UC Police during the event, to ward off vandalism and dangerous activity. In 2007, the route was changed again to begin at Strathmore and Gayley Avenues instead of Landfair and Gayley Avenues. Tired of the UCLA administration meddling in student-initiated spontaneous traditions, students have begun celebrating finals week in new ways. One way is the "Undie Ride," where students run a predetermined route in their underwear on Tuesday night of finals week. In the summer of 2009, the administration canceled all future undie run events, citing safety concerns. (The Undie Run concept has since spread to other college campuses around the United States, including the University of Texas at Austin, Arizona State University, and Syracuse University.)
The Alumni Association sponsors several events, usually large extravaganzas involving huge amounts of coordination. An example of this is the 60-year old Spring Sing, organized by the Student Alumni Association (SAA). Spring Sing is UCLA's oldest tradition—it is an annual gala of student talent, which is held at the Los Angeles Tennis Center on campus. In 2009 the event was held in UCLA's Pauley Pavilion. The committee bestows the George and Ira Gershwin Lifetime Achievement Award each year to a major contributor to the music industry. Past recipients have included Stevie Wonder, Frank Sinatra, Ella Fitzgerald, James Taylor, Ray Charles, Natalie Cole, Quincy Jones, Lionel Richie, and in 2009, Julie Andrews. The Dinner for 12 Strangers, a common tradition among universities, is a gathering of students, alumni, administration and faculty to network around different interests. The week before the USC rivalry football game, there is a "Beat 'SC Bonfire and Rally." The bonfire did not take place in 2006 due to fire hazard issues. Nonetheless, UCLA won the football game, upsetting the #2 ranked Trojans. This led many to believe that dispelling of the tradition led to the victory.
The USAC Cultural Affairs Commission hosts the Jazz Reggae Festival, a two-day concert on Memorial Day weekend that attracts more than 20,000 attendees. The JazzReggae Festival is the largest, entirely student produced and run event of its kind on the West Coast. A staff of 30 UCLA undergraduates consistently proves that today’s youth can create something as distinguished and professional as JazzReggae Fest.
The Associated Students UCLA (ASUCLA) is the official entity encompassing student government and student-led enterprises at UCLA. ASUCLA has four major components: the Undergraduate Students Association, the Graduate Students Association, Student Media, and services & enterprises. However, in common practice, the term ASUCLA is often more narrowly used to refer to the services and enterprises component. This includes the Student Store, Bookstore, Food Services, Student Union, etc. These commercial enterprises serving the UCLA campus community generate approximately $90,000,000 in annual revenues, making it financially the largest student government operation in the world.