Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña.[1] It is the most popular radio format targeting Hispanic Americans.[2]
The large number of immigrants from Northern Mexico can lead to an emphasis upon Norteña on Regional Mexican radio stations[1] , though markets with larger Hispanic audiences can have multiple Regional Mexican stations, with variations in which region from which the music is taken.[3]
Univision Radio owns Regional Mexican stations; it also has stations with other formats targeting a Hispanic audience, including Romántica and Balada (combining Romántica and Balada), International Pop Hits, Top 40, Tejano, and Tropical (featuring genres such as Salsa, Merengue, Cumbia and Reggaeton).[1]