Planet Green Explained

Planet Green
Logosize:150px
Launch:June 1, 1998
Logoalt:Planet Green
Owner:Discovery Communications
Sister Names:Discovery Networks
Former Names:Discovery Home and Leisure (1998-2004)
Discovery Home (2004-2008)
Terr Avail:Not Available
Sat Serv 1:DirecTV
Sat Chan 1:Channel 286
Sat Serv 2:Dish Network
Sat Chan 2:Channel 194
Sat Serv 3:C-Band
Sat Chan 3:AMC 11-Channel 615 (4DTV Digital)
Cable Serv 1:Available on many cable systems
Cable Chan 1:Check local listings for channels
Adsl Serv 1:Sky Angel
Adsl Chan 1:Channel 315
Picture Format:480i (SDTV)
1080i (HDTV)

Planet Green (formerly Discovery Home and Leisure and Discovery Home) is a television network on satellite TV and digital cable TV in the U.S. run by Discovery Communications. Originally launched on June 1 1998 as the main competitor to HGTV, the channel offered programming ranging from do-it-yourself to cooking to interior design/landscaping to party planning. On June 4 2008 the channel relaunched as Planet Green and is the first channel dedicated to the subject of ecologically friendly living. Although some doubt the success of the network due to its focus on what some call a “fad,” major advertisers General Motors (GM), S.C. Johnson, Bosch Appliances, The Home Depot, Frito-Lay, Waste Management (WM), Johnson & Johnson, Dow Chemical, Whirlpool Appliances, Clorox, and Wachovia Bank have signed on to be the initial advertisers to the network, bringing in major advertising dollars. Planet Green aims to succeed by attempting to make the crisis become an even larger topic in an informative and entertaining way while not preaching about the subject to its audience. The network launched with 250 hours of eco-related programming and parent Discovery Communications invested US$50 million on the creation of the network as well as advertising dollars to run the network.

Relaunch

Discovery Channel set plans in work to start a 24-hour channel in the second half of 2008 focused on eco-friendly living, as part of a push into the rising environmental movement with shows like "Ten Ways To Save the Planet".[1] Discovery Home was retired and its satellite carriage replaced by a Discovery-owned environmentally themed channel named "Planet Green" at 6:00 pm on June 4 2008.[2] [3] The channel focuses on environmental issues and ecological living. Discovery is investing $50 million in original programming for the rebranded channel with shows such as a weekly eco-newscast series with Bob Woodruff of ABC News.[4] [5]

Programming

Planet Green has lots of series either already airing or is in the works. Some of which include some with celebrities such as Emeril Lagasse, Adrian Grenier, Leonardo Dicaprio, Ludacris, Tommy Lee, Tom Bergeron, SuChin Pak, Maria Menounos and Bob Woodruff. In addition, celebrities give green tips as the network's "will be back/we now return to" IDs.

Planet Green is available in most areas of the United States through local Satellite and Cable providers such as DISH Network, DirecTV, Comcast, Charter Communications, Verizon FiOS, Cox Communications and Time Warner Cable.

Planet Green HD is the high definition simulcast of the standard definition channel and is carried through various cable and satellite providers.

Current Planet Green Programming

See also

External links

Notes and References

  1. http://www.nytimes.com/2007/04/05/business/media/05green.html?ex=1333425600&en=0fad6ec663c1b914&ei=5090&partner=rssuserland&emc=rss NY Times
  2. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=81311 Growth Plan at Discovery
  3. http://corporate.discovery.com/news/press/08q2/planetgreen_gmpartnership_052108.html GM and Discovery Communications Form Media Partnership on First-Ever 24/7 "Green" Network, Planet Green
  4. http://corporate.discovery.com/news/press/07q2/planet-green.html Discovery Communications press release
  5. http://planetgreen.discovery.com/work-connect/bob-woodruff-joins-planet-green.html Bob Woodruff to Anchor New Series on Planet Green