|Network Name:||Munhwa Broadcasting Corporation|
|Network Type:||Broadcast radio and |
|Owner:||Foundation of Broadcast Culture|
|Key People:||Ohm Ki-young, CEO & President|
|Launch Date:||1961 (radio); 1969 (television); 2001 (digital); 2005 (DMB)|
Munhwa Broadcasting Corporation (MBC) is one of four major national South Korean television and radio networks. It is particularly famous for its dramas and comedies. Munhwa is the Korean word for "culture." Its flagship terrestrial television station is Channel 11 for VHF.
Once government-owned, the Foundation of Broadcast Culture owns 70% and the Jung-Su scholarship association owns 30% of MBC stocks. MBC receives no government subsidies and derives its income almost entirely from regular commercial advertising. It has 19 local stations and several subsidiaries.
It has provided Terrestrial Digital TV Service in ATSC standard from 2001 and T-DMB(Digital Multimedia Broadcasting) Service from 2005.
T-DMB is a mobile Broadcasting service and over 10-million T-DMB sets are sold at the middle of 2008.
The origin of MBC was Busan Munhwa Bangsong (Busan Munhwa Broadcasting Corporation; Busan MBC), the first private broadcasting corporation,established in 1959, Busan, South Korea. Busan MBC started its service with 1 kW AM radio and renowned for broadcasting the first CM Song in South Korea. Busan MBC launched MBC (in Seoul) in 1961, with a small AM radio broadcaster (Today, the best heavy stockholder of Busan MBC is MBC (in Seoul)). It began television broadcasting on August 8, 1969 and FM radio broadcasts in 1971.
Some crowds outraged by the official media's distorted coverage of the progressing Gwangju massacre stormed MBC's building in Gwangju on the night of May 20, 1980. Unable to operate the broadcasting equipment, they set it afire. Partly to address such concerns in light of the country's 1987 democratic reforms, the National Assembly established the Foundation for Broadcast Culture on December 26, 1988, to insulate MBC from political influence.
Since then, the network has promoted its independence and declared its mission to be one of public service and the promotion of Korean culture. Since 1997 it has refused to broadcast music with all-English language lyrics. In 2001 it proclaimed its support for President Kim Dae-jung's New Year's Day call for reform of the mass media, which was chiefly aimed at the national daily newspapers.
Also in 2001, MBC launched satellite television and cable television broadcasting. As part of this expansion it created MBC America, a subsidiary based in Los Angeles, California, USA to distribute its programming throughout The Americas.
On August 1, 2008, MBC America launched MBC-D, a television service carried on the digital subchannels of KSCI-TV, KTSF-TV, and WMBC-TV. The service will be launched in Atlanta, Chicago, and Washington, D.C. by the end of the year.  
In the summer of 2005, MBC faced harsh criticism when two teenage male performers, Shin and Oh (members of the Korean punk rock band Couch) were caught dropping their pants and exposing their genitals on the television live music program Music Camp . Because of South Korea's conservative culture, there were harsh criticisms aimed at the company from government officials and the general public (including some strong reactions from netizens). Although the short-term fallout from this scandal resulted in the program being cancelled, with its producers reprimanded and its two MCs (MC Mong and Shinji from popular dance group Koyote) fired, there were no lasting effects, as its replacement program Music Core is still very similar to its predecessor. In addition, further criticism was levelled against MBC later that year when their investigative journalism show PD Su-cheop (Producer's Notebook) discovered the scientific fraud committed by geneticist Hwang Woo-Suk. Although the information was factual and instrumental in uncovering Hwang's misdeeds, the strong support for Hwang led most companies to pull their advertising out of the show , and it was greatly condemned as being too harsh.
See also: List of programmes broadcast by MBC TV.
Established March 2000 as the internet subsidiary of MBC, iMBC uses the digital contents of MBC to provide various contents to internet, mobile and ISP users and foreign businesses. iMBC also plans projects for creating, developing, and circulating new contents.
The site offers free and paid VOD services for users to view various programs online. While the public service programs, News, Radio, and programs currently on air are free, dramas, entertainment, and current affairs programs are not.
For viewers in Korea and abroad, iMBC offers VOD streaming services. An episode typically costs around ₩500, and there is a fixed fee that allows users to watch as many videos as they want for ₩4,000 a day or ₩15,000 a month. For users that are abroad, iMBC offers VOD download and streaming services, available for ₩1000 (about $1 US) each.
|ABS-CBN Broadcasting Corporation|