GOLD (TV channel) explained

GOLD
Logosize:150px
Launch:1 November 1992
Share:0.4%
0.1% (+1)
Share As Of:June 2011
Share Source:BARB
Owner:1992-1997:
BBC
Thames Television
1997-2011:
BBC Worldwide
Virgin Media
2011-present:
BBC Worldwide
Scripps Networks Interactive
Slogan:"Stick Something Funny On"
Picture Format:, 576i (SDTV)
Sister Names:Alibi
Blighty
Dave
Eden
Good Food
Home
Really
Watch
Yesterday
Former Names:UK Gold (1992–2004)
UKTV Gold (2004–2008)
G.O.L.D. (2008–2010)
Web:GOLD
Terr Serv 1:Top Up TV
Terr Chan 1:Channel 17 (11:00–14:00), and on-demand via
Top Up TV Anytime
Sat Serv 1:Sky
Sat Chan 1:Channel 110
Channel 133 (+1)
Cable Serv 1:Virgin Media
Cable Chan 1:Channel 126
Channel 127 (+1)
Cable Serv 2:WightCable
Cable Chan 2:Channel 46/112
Cable Serv 3:UPC Ireland
Cable Chan 3:Channel 120
Channel 153 (+1)
Cable Serv 4:Smallworld Cable
Cable Chan 4:Channel 113
Channel 137 (+1)
Iptv Serv 1:TalkTalk TV
Iptv Chan 1:Channel 16
Iptv Serv 2:BT Vision
Iptv Chan 2:Channel TBA (from 2012)
Online Serv 1:Sky Go
Online Chan 1:Watch live
(UK & Ireland only)

GOLD is a classic comedy channel from the UKTV network, broadcasting to the United Kingdom and Ireland. It launched on 1 November 1992 as UK Gold, before, in 2008, it was split into GOLD and current flagship UKTV channel, Watch, with comedy based programming now airing on GOLD, non-crime drama and entertainment programming airing on Watch and Quiz shows and more high-brow and male based comedy airing on Dave. The channel is currently available on Sky, Virgin Media, Smallworld Cable, TalkTalk TV, terrestrial subscription via Top Up TV and from later in 2012, will be streamed over BT Vision.[1] It shows repeats of classic programming from the BBC and other broadcasters. The channel's main rival is the ITV plc owned ITV3, which mainly airs the archive ITV programmes, and has a higher audience share than GOLD. Another rival is More4 which also has a higher audience share than GOLD. This is perhaps because they are free-to-air channels whereas GOLD is subscription based.

History

The channel launched on 1 November 1992 as a joint venture between the BBC, through commercial arm BBC Enterprises, and outgoing ITV London weekday franchisee Thames Television. The channel, named UK Gold, was to show repeats of the 'classic' archive programming from the two broadcasters. The rights to the BBC programmes previously were held by the BSB entertainment channel Galaxy, prior to the merger with Sky Television plc to form BskyB in November 1990. The channel was initially broadcast on an analogue transponder from an SES satellite at 19.2°E which was less well suited for UK reception. As a result, the channel used to be notorious for being marred with interference, known as 'sparklies', in large parts of the UK. Another initial drawback was the cutting of programming down to fit commercial time slots, and the intensive use of commercial breaks. Reception improved however with the channel added to BSkyB's basic subscription package in 1993, and the launch of the channel on cable services.

The channel's success led to the launch of the UKTV network on 1 November 1997, owned by BBC Worldwide and Flextech, and consisting of three other channels: UK Arena, UK Horizons and UK Style, focusing on the arts, factual and lifestyle programmes respectively. The UKTV network would expand to include numerous more channels as the years progressed.

The UK Gold brand was expanded in October 1998 with the launch of the digital only channel UK Gold Classics, broadcasting some of the older comedy serials that were being lost from the UK Gold schedule, as the channel moved towards more modern programming. UK Gold Classics was not to last however, and was rebranded as UK Gold 2 on 2 April 1999, which acted as a time shift of the original channel, showing the daytime programmes from UK Gold in the evening on UK Gold 2. In 2003 however, UK Gold 2 was rebranded and repositioned as UK G2, with some programming transferring to the new channel.

On 8 March 2004, the channel was rebranded as UKTV Gold in line with the other channels in the UKTV network. At approximately the same time, Granada run archive channel Granada Plus closed to make way for ITV3. The channels had always been the main rivals to GOLD due to the direct mix of archive BBC and ITV programming. ITV3 currently has a higher viewer share; often put down to the fact that the terrestrial platform Freeview shows ITV3 but not GOLD.

GOLD began transmitting in widescreen on 31 January 2008, although some programmes made in format are screened in the compromise semi-letterbox ratio for a short while, before the 16:9 format became standard later in the year. The channel has been criticised by some, particularly in recent years, for featuring many recent programmes as opposed to 'classics' as was the original concept, with some shows appearing on the channel mere months or weeks after their first television broadcast.

In 2008, UKTV began a process of rebranding and expanding its channels, removing "UKTV" from their name, following the rebranding of UKTV G2 as Dave in October 2007. On 7 October 2008, UKTV Gold became G.O.L.D., exclusively showing comedy, both old and new. This is reflected by its new slogan, which now represents Gold as a backronym—"Go On Laugh Daily".[2] Unlike the complete name change for Dave, the Gold name was retained as having a resonance with viewers. The same day also saw the rebranding of UKTV Drama as Alibi, and the launch of a new channel, Watch. In Spring 2010, the channel dropped the acronym and is now known simply as GOLD.

In October 2011, Virgin Media, owner of half of GOLD and the rest of the UKTV network, sold their share to Scripps Networks Interactive, with the remaining half still retained by the BBC's commercial arm, BBC Worldwide.

Huge Programming Investment

In February 2012, it was announced that UKTV was to invest millions into producing its own original shows. According to the trade magazine, Broadcast, GOLD "has secured a budget running into "double-digit millions" to create a raft of new comedy shows over the next two years." the article went on to say "the channel is looking to develop a mix of panel shows, sketch shows, sitcoms and comedy dramas." This move means GOLD will follow its sister, Dave, which has resurrected Red Dwarf and produced numerous different panel and entertainment shows, and BSkyB, who have invested £600m into original comedy for Sky1 and Sky Atlantic. The first set of new shows for GOLD are expected to be broadcast in the latter half of 2012.[3]

UKTV executive Jane Rogers stated to Broadcast that the commissions would be high-quality, as "they'd need to sit confidently alongside classics such as Only Fools And Horses and The Vicar Of Dibley." She also added that "GOLD is well entrenched in the UK's psyche as the home of national treasure comedies, so we cannot afford to look cheap next to those programmes. It's important that anything we order continues that love and feel, but we don't want to look back; we want a contemporary stamp on the channel." Commissioning editor Sarah Fraser commented that "there's never been a better time to invest in homegrown comedy. Comedians are selling out arena tours, being cast in the West End and on the big screen here and in the US."[4]

The first programme announced as part of the investment is a reboot of classic BBC sitcom, Yes, Prime Minister, to be based on the popular 2010 stage show and is to be written by original writers, Sir Antony Jay and Jonathan Flynn. The reboot will be the second classic BBC sitcom to be ressurected by a UKTV network, following the two Dave-commissioned series of Red Dwarf.[5] News about other new commissions for the channel is expected during the summer.[6]

Timeshift

Alongside the main channel, a time shift channel is also operated: GOLD + 1. The channel, previously named UK Gold + 1 and UKTV Gold + 1 when corresponding to the name on the main channel, shows all programming from the channel one hour later. The channel UK Gold 2 also used to be a time shift, showing the daytime schedule from UK Gold in the evening prime time slot. This service ended in 2003.

Identity

For the first few years, idents on UK Gold featured an animated golden retreiver mascot named "Goldie" posing with the UK Gold logo. Goldie was never name-checked as such on air, possibly owing to the death of the Blue Peter dog Goldie some weeks before launch, although the late-night music video slot "Dog House" was originally listed as "Goldie's Video Bites" in initial pre-launch listings. The Goldie idents were kept until 1993, when they were replaced with a form-up of the first logo against a blue background. A re-branding in 1994 saw UK Gold adopt a more fitting identity: idents were based on the forging of gold bars, with the station's logo appearing to have been stamped into gold. Variations on this theme were used until 1997, when the channel received a revamp as part of the formation of the UKTV network.[7]

The new network's corporate identity saw all its channels logos simplified to a boxed "UK" followed by the name (e.g. "Gold") in the Gill Sans font, which had also been adopted by the BBC. The new network-wide ident theme would involve the splitting of the screen for different purposes. UK Gold's new idents depicted objects such as apples or leaves falling through the top half of the screen, with only the gold coloured ones reaching the bottom half of the screen. These idents were briefly adopted for UK Gold 2 when it launched in 1998.[7]

In 1999, the theme changed again, this time with idents featuring fireworks making shapes in the air. The fireworks theme was carried on in a new set of idents, alongside another network-wide re-branding of the logo in 2001, adopting a bolder font and merging UK into a single composite character. A range of live-action idents showing everyday activities from unusual perspectives appeared in 2002. The 2003 to 2007 idents showed channel hopping viewers with their TV set "off stage" being brought to a halt by the appearance of a golden light accompanied by the channel's ident jingle. This new identity also featured a series of shifting yellow, orange and red blocks which suggested a gold bar at the centre of the screen.[7]

On 4 April 2007, UKTV Gold unveiled a new on-air identity centred around a branded golden space hopper, playing to contemporary trends toward 1970s nostalgia, and emphasising the station's re-run content. 12 new live action idents featured the branded space hopper, either with people on them bouncing around normally serious scenes, or let loose to bounce around the natural environment, aired from 5 April 2007 to 7 October 2008.http://www.digitalspy.co.uk/broadcasting/a44849/uktv-gold-bounces-back-with-gbp10m-new-look.html

On 7 October 2008, following the rebranding, GOLD’s current presentation debuted, featuring cartoon objects making a giant chain, in Heath Robinson fashion, which triggers an event to herald the next programme. The GOLD logo features in the centre, with the channel slogan usually appearing alongside in the sequence. Programmes are announced by sole channel continuity announcer David Flynn, who has had the position since June 2009.[7]

Programming

Current

The output of the channel is mainly British comedy programmes including repeats of BBC shows and sometimes feature length films.

Previous

Programming of general entertainment now unused or superseded since 1992. Classic programming on this channel until 7 October 2008 except comedy.

Other ventures

An analogue teletext service known as GoldText used to be available on the channel, but has since closed down.

See also

External links

Notes and References

  1. Web site: UKTV agrees on-demand, channels deal with BT Vision. Digital Spy. 22 March 2012.
  2. News: UKTV to rebrand all channels. Broadcast. 12 June 2008. 2008-06-13.
  3. http://www.comedy.co.uk/news/story/00000754/uktv_gold_to_create_new_comedy_shows/
  4. http://www.comedy.co.uk/news/story/00000754/uktv_gold_to_create_new_comedy_shows/
  5. http://www.comedy.co.uk/news/story/00000784/gold_new_series_yes_prime_minister/
  6. http://www.comedy.co.uk/news/story/00000754/uktv_gold_to_create_new_comedy_shows/
  7. Web site: Walker. Hayden. UK Gold. TVARK: The Online Television Museum. 23 October 2011.