Rule of odds explained

The rule of odds in visual arts (photography, graphic design, advertising) states that by framing the object of interest in an artwork with an even number of surrounding objects, it becomes more comforting to the eye, thus creates a feeling of ease and pleasure. It is based on the assumption that humans tend to find visual images that reflect their own preferences/wishes in life more pleasing and attractive.

An image of a person surrounded/framed by two other persons, for instance, where the person in the center is the object of interest in that image/artwork, is more likely to be perceived as friendly and comforting by the viewer, than an image of a single person with no significant surroundings.

Related topics

The rule of odds is backed up by findings of brand image and consumer behavior research and studies, which state that consumers identify with the image of a brand they purchase.

See also

Composition (visual arts)

Rule of Thirds